I believe this is a game-changer for how Southeast Asian films will be theatrically distributed globally.
The uphill climb the past few years as an independent producer & distributor have been a mixed bag of exhilaration and frustration. Sometimes, the progress feels so painstakingly slow that I wonder how we independents can produce wins when the cards are so stacked against us.
And then something like this happens and I’m reminded why we embarked on this journey in the first place.
Tremendously proud to be a part of a team that released the FIRST Vietnam film to open to $1M+ internationally – a historic milestone! 200 theaters. 9 countries. Across two continents (North America & Europe). Same day.
The film – MAI – is still in theaters, so please gather your family & friends and watch the #1 Vietnam film of all time at the global box office!
Thien A. Pham, founder of 3388 Films, tells Deadline, “3388 Films is laser-focused on building and laying foundational tracks in new markets to help international films move at faster speeds towards their intended audiences, and enabling these films to punch above their weight. What this $1M opening for Mai represents is not just box office success outside its local box office. Bigger than that, what this historic achievement represents is hope and optimism that there are distribution opportunities, uncovered theatrical market potential, for international films. We believe the foundational tracks 3388 Films is laying will benefit not just Vietnam films, but also films from other Southeast Asian countries, such as Indonesia, Philippines, Thailand, and Malaysia.”
